7 Pillars Of Rock-Solid Member Retention

Over the last 12 years, Lane has been involved in two successful startups including software company GreeneDesk which provides retention focused software to large gyms and swim schools.


Lane's unique experience of founding successful startups in the fitness industry combined with his expertise in digital marketing, technology and customer retention has lead to the creation of a 7 step framework for gyms to improve member retention.

What is the 7 Pillar Strategy? 

  • What is the best method of communication with gym members?
  • What are the three things gyms should measure each month to improve their retention results?
  • Do you think too much technology can hamper member retention efforts?



Lane Harrison

0411 406 944