Women Leading the Charge in Fitness: Insights from Industry Trailblazers

Welcome to the Women's Leaders Fitness Business Podcast, proudly supported by the Health and Fitness Association. In this exciting episode, host Mel Tempest catches up with industry leaders Laura Munkholm, President and Co-founder of Walla, and Wendy White, Chief Marketing and Partner Officer at DAXCO. Both are prominent figures in women's leadership.
Join us as we dive into a dynamic conversation filled with insights and updates from the fitness industry over the past six months. Celebrate Wendy's inspiring lifestyle transformation and learn about Laura's journey with Walla, a groundbreaking software platform for boutique fitness studios. Discover how both leaders are pushing the boundaries of fitness technology and community engagement.
We also explore the trends shaping the industry in 2024, including the rising influence of AI and integrated marketing automation. Learn how these advancements are helping fitness businesses thrive in a competitive market. The discussion touches on the importance of Google reviews, referrals, and the evolving dynamics of franchise operations.
Finally, we delve into the topic of women's leadership in the fitness industry, examining the progress made and the challenges that remain. Wendy and Laura share their personal experiences and aspirations for empowering women leaders in the years to come.
Tune in for an inspiring and informative episode that promises to leave you motivated and informed about the future of the fitness industry.
 
Contact
Laura
https://www.linkedin.com/in/lauramunkholm/
 
 
Contact Wendy
 
https://www.linkedin.com/in/wendywwhite/
 
 
Register for Las Vegas 
https://www.healthandfitness.org/events
 
 
 

Speaker Preview: Ignite Fitness Business Event Melbourne

Join us for an exciting preview of the Ignite Fitness Business event on Friday, August 2nd, and the Women's Health Summit on Saturday, August 3rd, at Crowne Plaza in Melbourne. In this episode, we are thrilled to introduce some of the top speakers, including Grant Gamble, Nigel Benton, Scott Hunt, Steve Jensen, Michael, Benji, Reece, and Richard, who will share insights on the content they will deliver at these exclusive events.
Discover Steve Jensen's strategies for increasing conversion rates without overwhelming prospects, Scott Hunt's insights on inclusivity and the NDIS, and Reece's' tips on overcoming recruitment challenges in the fitness industry. Learn from Benji's expertise on leveraging SMS and email marketing, Michael's guide to mastering meta ads, and Richard's five-funnel system to boost lead quality. Nigel Benton leads the way with winning press releases.
Don't miss out on Grant's focus on team member retention and how it impacts overall success. Whether you're a gym owner, manager, or fitness professional, this episode is packed with valuable information and practical tools to help you thrive in the fitness industry.
Secure your tickets now at ignitefitness.com.au and be part of these transformative events. Use code ALM for 10% off.
 
Buy now at www.ignitefitness.com.au
AUSactive CEC's apply 

Breath of Transformation: The Journey of Air Locker Training

Welcome to the Gym Owners Fitness Business Podcast, proudly supported by Ignite Fitness Business Events and their sponsors, such as MyZone, CommMarketing, and AUSactive. In this episode, we have the pleasure of speaking with Roman Brady, founder and CEO of Air Locker Training, whose tagline is "where every breath fuels your transformation."
Roman shares the inspiring story behind Air Locker Training, a unique fitness franchise that uses simulated altitude training to enhance physical performance and foster a strong sense of community. From the brand’s inception in Newcastle, New South Wales, to its rapid growth, Roman discusses the challenges and successes he faced.
We delve into the essence of Air Locker's workouts, which combine cardio, weights, and boxing in an environment with reduced oxygen levels to simulate high altitude. Roman also highlights the importance of vulnerability, connection, and storytelling in building a successful fitness brand.
Tune in to learn about Roman's vision for Air Locker, the type of franchisees they seek, and the valuable lessons he has learned on his entrepreneurial journey. Discover how Air Locker aims to create a global movement towards superior health and well-being and the role storytelling plays in achieving that mission.
Don't miss this insightful conversation with Roman Brady as he shares his passion, vision, and the transformative power of Air Locker Training.
 
Get in touch with Roman Brady 
LinkedIn https://www.linkedin.com/in/roman-brady-6b71b952/
Email
roman@airlockertraining.com
 
 

Stretch Lab - Rumble - Club Pilates - Cycle Bar Rapid Growth In Australia

Brendan James and Matt Gordin are brother- in-laws and close friends who have secured the master franchising rights to Rumble Boxing in Australia under their brand, Boutique Fitness Studios. The duo also has exclusive rights to Club Pilates, CycleBar and StretchLab, all of which are extremely popular US brands that fall under the Xponential Fitness banner. A publicly listed company in the U.S., Xponential is the largest franchisor of boutique fitness brands globally with 10 brands spanning 2,700+ locations across the world.After graduating from university together, Matt chose to pursue a career in business, while Brendan ventured into the world of options trading. Brendan's trading expertise eventually led him to Chicago, while Matt's entrepreneurial spirit took him to Los Angeles to explore various business ventures.Despite their differing career paths, both Matt and Brendan shared a passion for the fitness industry. They had an opportunity to experience Xponential, a prominent player in the boutique fitness space, and were thoroughly impressed by the brand's comprehensive offering, innovative business model, and global success franchising complementary boutique fitness concepts.Inspired by their exposure to Xponential, Matt decided to bring CycleBar, the largest indoor-cycling brand, back with him to their hometown. Meanwhile, Brendan, after retiring from trading, embarked on his own entrepreneurial journey by developing Club Pilates.As the number of brands under their belts grew and the opportunities to scale effectively in Australia became more apparent, Brendan and Matt decided to join forces under the Boutique Fitness Studios (BFS) name, offering a portfolio of four distinct fitness brands under one umbrella. This strategic collaboration allowed them to leverage their combined expertise and resources to expand their reach and impact in the industry.With over 30 open locations and 90 studios already sold across the BFS group, their business continues to flourish with a focus on further expansion. The latest addition to their line-up, Rumble, has quickly become one of the hottest brands in the market, gaining significant popularity.
Excited about its potential, Brendan and Matt have plans to open five new Rumble studios this year, further solidifying their position in the boutique fitness industry.
 
Contact Brendan at brendan@clubpilates.com.au
LinkedIn linkedin.com/in/brendan-james-45594b31
 
 

FITNESS ON DEMAND CREATE PROFIT WHEN MEMBERS MOVE!

UNLIMITEDFITNESS
VIRTUALLY ANYWHERE
GYM OWNERS CREATE PROFIT WHEN MEMBERS MOVE!
Premium virtual fitness classes exclusively for your gym members or apartment residents anytime, anywhere.
Hear from global fitness business veteran Glen Taylor about creating profit with minimal outlay.
When members move so does your bank balance!
Meet Glen at Ignite Fitness Business Event on September 14th, Melbourne. 
Book now using the code FOD for $50 off 
www.ignitefitness.com.au/registration 
There's never been a better time to educate YOU!

EGYM Australia

Over 15,000 gyms worldwide run on EGYM and 
the Australian market is ready to launch!
 
      EGym provides solutions for the health and fitness     industry
Smart Scaling
Complete solutions for gyms without trainers.
Smart Coaching
Concept solutions with focus on personal support.
Enterprise Solutions
Specialized solutions for global fitness brands.
Opportunities in women's fitness clubs, rehab clinics, universities and new start-ups.
With over 150 partners and 600 employees
EGYM is taking the world by storm! 
 
Contact Tino and Christoph 
contact.australia@egym.com
 

Gym Owners Social Selling Keepme.ai

Listen To Olivia Milne Talk About Social Selling In The Fitness Industry.
Social Selling: The Who, What, When and How to Do It Right in Keepme
 
After this episode, register your interest for
The Ignite Fitness Business Event In Melbourne
September 14th 2023.
www.ignitefitness.com.au
 

Why is it people are willing to spend double or triple at a boutique studio vs larger chain?

Why is it people are willing to spend double or triple at a boutique studio vs larger chain?
 
Contact Emma Masters
https://www.facebook.com/emma.masters2
https://linktr.ee/ema_masters

Strong Successful Women In Fit Tech

Today we launch our fit tech women's series.
 
The objective of our series is to start at an entry-level for new fit tech women to the industry then take our female listeners on a journey with new episodes that will help them reach their business goals with quality resources and opportunities.
 
Women are predominately becoming the face of the fit tech industry, more women are seeking a career or potentially starting up their own start-up tech business.
 
Edwina Griffin - Rachel Young And Kelly Weideman share their advice, experiences and feedback on fit tech, women's leadership, the wellness space and what they feel the future holds for women.
 
Edwina Griffin
http://edwinagriffin.com
 
Kelly Weideman
https://evolt360.com
 
Rachel Young 
https://www.areyousupercharged.com
 
 

COVID19 Proved Politicians Have No Respect For Gym

One Social Media Post Created A Trilogy Of Posts And Feedback From All Over the World!
Our Industry Is Not Treated Seriously And It's Our Fault?
Do We Need A Union?
Standards Ethics And Regulation!
 
This episode is one of three 
Contact our speakers:-
 
Vanessa Severiano USA
- Fitness & Wellness Business Development at VanessaSeveriano.com
 
Scott Hunt Australia 
Chief executive officer at Fitness Enhancement Personal Training
 
Dennis Mathias USA
 www.remotetrainingsystems.com
 
Matthew Taube - Canada 
Fit Life Coach at Matthew Taub
www.MatthewTaub.com
 
Ken Baldwin - Australia 
 https://healthyageingsummit.com.au
 
Dee McKee - Australia 
Wellness Creator at Core24 Health Clubs
Practitioner at Self Directed Healing Practitioners
 
 
Mel Tempest - Australia 
www.meltempest.net
 
 
#Fitness #Politics #GymOwners #Australia