Sales

IGNITE FITNESS BUSINESS TOWN HALL 
Speakers:
Steve Jensen, Richard Toutounji, Ed Curtain, Daniel Pender, Michelle Furniss and Bhavesh Nathoo.
This event was recorded live via Zoom with video and audio; you are watching the Zoom event.
We gathered as a collaborative town hall for gym owners, both franchisees and independents, on retention, measurement, pricing, recovery, and marketing for fitness operators.
• Staff indifference drives ~60% of cancellations - Save before they cancel.
• Implemented save programs, achieved 30–40% saves.
• 3D MeasureMe doubled challenge completion in one case. Saved members.
• $5/week discount equals ~$260/member/year ($52k/200 members). Don't discount.
• 90-day rollout plan for certainty, pricing, retention. Get a plan, get profit.
 
Get in touch with the speakers for their free resources.
or email Mel for details mt@meltempest.net 
See you all at the next town hall. 

 
The BFS 2024 State of the Industry Report is the only independently produced report for the boutique fitness industry that includes key insights and current fitness industry trends that help owners and executives manage their businesses and drive profitably.
The BFS 2024 State of the Industry Report identifies the most common characteristics and business metrics for profitable studios.
 
Julian Barnes is the Co-Founder and CEO of BFS, a market intelligence and growth accelerator for beauty, fitness & self care businesses and, in that role, he serves as a strategic growth advisor to help BFS’ members achieve and enhance their profitability.  He has held marketing leadership roles at Velocity Sports Performance and Oasis Day Spa and later co-founded Body Local, NYC’s top networking platform for wellness professionals. 
 
Barnes is also an educator who created New York University’s Institute in Entrepreneurship & Small Business Management; lectured at the Wharton School of Business and at Columbia University; and was a presenter at conferences such as the National Strength & Conditioning Assn, Health & Fitness Assn and the IDEA Health & Fitness Assn.  He has been featured in The New York Times, Men’s Health magazine and Crain’s NY.  He earned his BA from Tufts University and his JD from the UNC at Chapel Hill School of Law.
 
Contact Julian
Download the report
Discount code for those that wish to purchase the full report
($50 off reg. $249)
Discount Code: Mel
Contact Mel 

Welcome to the Gym Owners Fitness Business Podcast, proudly supported by Ignite Fitness Business Events and their sponsors, such as MyZone, CommMarketing, and AUSactive. In this episode, we have the pleasure of speaking with Roman Brady, founder and CEO of Air Locker Training, whose tagline is "where every breath fuels your transformation."
Roman shares the inspiring story behind Air Locker Training, a unique fitness franchise that uses simulated altitude training to enhance physical performance and foster a strong sense of community. From the brand’s inception in Newcastle, New South Wales, to its rapid growth, Roman discusses the challenges and successes he faced.
We delve into the essence of Air Locker's workouts, which combine cardio, weights, and boxing in an environment with reduced oxygen levels to simulate high altitude. Roman also highlights the importance of vulnerability, connection, and storytelling in building a successful fitness brand.
Tune in to learn about Roman's vision for Air Locker, the type of franchisees they seek, and the valuable lessons he has learned on his entrepreneurial journey. Discover how Air Locker aims to create a global movement towards superior health and well-being and the role storytelling plays in achieving that mission.
Don't miss this insightful conversation with Roman Brady as he shares his passion, vision, and the transformative power of Air Locker Training.
 
Get in touch with Roman Brady 
LinkedIn https://www.linkedin.com/in/roman-brady-6b71b952/
Email
roman@airlockertraining.com
 
 

Brendan James and Matt Gordin are brother- in-laws and close friends who have secured the master franchising rights to Rumble Boxing in Australia under their brand, Boutique Fitness Studios. The duo also has exclusive rights to Club Pilates, CycleBar and StretchLab, all of which are extremely popular US brands that fall under the Xponential Fitness banner. A publicly listed company in the U.S., Xponential is the largest franchisor of boutique fitness brands globally with 10 brands spanning 2,700+ locations across the world.After graduating from university together, Matt chose to pursue a career in business, while Brendan ventured into the world of options trading. Brendan's trading expertise eventually led him to Chicago, while Matt's entrepreneurial spirit took him to Los Angeles to explore various business ventures.Despite their differing career paths, both Matt and Brendan shared a passion for the fitness industry. They had an opportunity to experience Xponential, a prominent player in the boutique fitness space, and were thoroughly impressed by the brand's comprehensive offering, innovative business model, and global success franchising complementary boutique fitness concepts.Inspired by their exposure to Xponential, Matt decided to bring CycleBar, the largest indoor-cycling brand, back with him to their hometown. Meanwhile, Brendan, after retiring from trading, embarked on his own entrepreneurial journey by developing Club Pilates.As the number of brands under their belts grew and the opportunities to scale effectively in Australia became more apparent, Brendan and Matt decided to join forces under the Boutique Fitness Studios (BFS) name, offering a portfolio of four distinct fitness brands under one umbrella. This strategic collaboration allowed them to leverage their combined expertise and resources to expand their reach and impact in the industry.With over 30 open locations and 90 studios already sold across the BFS group, their business continues to flourish with a focus on further expansion. The latest addition to their line-up, Rumble, has quickly become one of the hottest brands in the market, gaining significant popularity.
Excited about its potential, Brendan and Matt have plans to open five new Rumble studios this year, further solidifying their position in the boutique fitness industry.
 
Contact Brendan at brendan@clubpilates.com.au
LinkedIn linkedin.com/in/brendan-james-45594b31
 
 

ARE YOU GAME TO MYSTERY SHOP YOUR GYM?
Fitness business leaders spend hours (and money) on marketing and training their sales team, but do they know what happens when a prospect calls or visits the club?
Do they know how and if their squad delivers a beautiful experience?
Do they know what steps are being missed?
We have been mystery shopping gyms for over a decade and have in-depth data to share in the roundtables that can sharpen your sales process. For example, Saturday phone enquiries are generally 50% shorter than weekday phone calls.
You’ll be blown away by what we have found and the checklist we can provide you to go back to sharpen your skills so every prospect has a profound experience in your club and becomes a member.
Book your spot at Ignite Fitness Business Event
September 14th Melbourne Crown Plaza
www.ignitefitness.com.au/registration
And hear Justin and Lisa host a roundtable that will leave you booking a mystery shop and adding more profit to your business.
 
Contact Justin at 
https://mysteryshoppingforfitnessbusinesses.com.au

Over 15,000 gyms worldwide run on EGYM and 
the Australian market is ready to launch!
 
      EGym provides solutions for the health and fitness     industry
Smart Scaling
Complete solutions for gyms without trainers.
Smart Coaching
Concept solutions with focus on personal support.
Enterprise Solutions
Specialized solutions for global fitness brands.
Opportunities in women's fitness clubs, rehab clinics, universities and new start-ups.
With over 150 partners and 600 employees
EGYM is taking the world by storm! 
 
Contact Tino and Christoph 
contact.australia@egym.com
 

The Fit Guide began with a chance conversation between Jack Thomas and Matt Lavender, two established names in fitness and hospitality, respectively, with over 25 years of combined experience. They recognised that while restaurants and hotels have internationally-respected rating systems that assess the quality and celebrate excellence, there was no industry standard, rating system or reliable, trusted guide for fitness clubs. 
The global standard for fitness club and studio excellence was born.
 
Who is Jack Thomas?
Jack Thomas is the founder and CEO of BASE and the
Fitness Business Asia podcast host.
BASE is widely recognized as one of Asia’s leading fitness brands and is the winner of ‘Asia’s Gym of the Year’ in the 2018 Fitness Best Awards, 
ClassPass ‘Bangkok’s Best Studio’ in 2020 
and Thailand’s ‘Gym of the Year’ in 2021.
Jack regularly speaks at the region’s most significant fitness business events and conferences, including the FIT Summit, Asia Fitness Conference and ExPro Singapore.
 
As a consultant to the industry, he is in high demand, often having to turn clients away.
 
Jack Thomas
linkedin.com/in/fitnessbusinessasia
https://fitnessbusinessasia.com
thefitguide.com
 
 

Ben and Mel chat about the origin of LTYB, the cost of setting up, how much space you need, and how many members I need to break even.
What type of turnover are the current clubs turning over?
Typical locations, and is this business suitable for newcomers?
Shout out to @Jamie Hayes (15.30) at dietflex.com.au
Contact Ben ben@listentoyourbody.com.au  
www.listentoyourbody.com.au