Women Leading the Charge in Fitness: Insights from Industry Trailblazers

Welcome to the Women's Leaders Fitness Business Podcast, proudly supported by the Health and Fitness Association. In this exciting episode, host Mel Tempest catches up with industry leaders Laura Munkholm, President and Co-founder of Walla, and Wendy White, Chief Marketing and Partner Officer at DAXCO. Both are prominent figures in women's leadership.
Join us as we dive into a dynamic conversation filled with insights and updates from the fitness industry over the past six months. Celebrate Wendy's inspiring lifestyle transformation and learn about Laura's journey with Walla, a groundbreaking software platform for boutique fitness studios. Discover how both leaders are pushing the boundaries of fitness technology and community engagement.
We also explore the trends shaping the industry in 2024, including the rising influence of AI and integrated marketing automation. Learn how these advancements are helping fitness businesses thrive in a competitive market. The discussion touches on the importance of Google reviews, referrals, and the evolving dynamics of franchise operations.
Finally, we delve into the topic of women's leadership in the fitness industry, examining the progress made and the challenges that remain. Wendy and Laura share their personal experiences and aspirations for empowering women leaders in the years to come.
Tune in for an inspiring and informative episode that promises to leave you motivated and informed about the future of the fitness industry.
 
Contact
Laura
https://www.linkedin.com/in/lauramunkholm/
 
 
Contact Wendy
 
https://www.linkedin.com/in/wendywwhite/
 
 
Register for Las Vegas 
https://www.healthandfitness.org/events
 
 
 

Breath of Transformation: The Journey of Air Locker Training

Welcome to the Gym Owners Fitness Business Podcast, proudly supported by Ignite Fitness Business Events and their sponsors, such as MyZone, CommMarketing, and AUSactive. In this episode, we have the pleasure of speaking with Roman Brady, founder and CEO of Air Locker Training, whose tagline is "where every breath fuels your transformation."
Roman shares the inspiring story behind Air Locker Training, a unique fitness franchise that uses simulated altitude training to enhance physical performance and foster a strong sense of community. From the brand’s inception in Newcastle, New South Wales, to its rapid growth, Roman discusses the challenges and successes he faced.
We delve into the essence of Air Locker's workouts, which combine cardio, weights, and boxing in an environment with reduced oxygen levels to simulate high altitude. Roman also highlights the importance of vulnerability, connection, and storytelling in building a successful fitness brand.
Tune in to learn about Roman's vision for Air Locker, the type of franchisees they seek, and the valuable lessons he has learned on his entrepreneurial journey. Discover how Air Locker aims to create a global movement towards superior health and well-being and the role storytelling plays in achieving that mission.
Don't miss this insightful conversation with Roman Brady as he shares his passion, vision, and the transformative power of Air Locker Training.
 
Get in touch with Roman Brady 
LinkedIn https://www.linkedin.com/in/roman-brady-6b71b952/
Email
roman@airlockertraining.com
 
 

Stretch Lab - Rumble - Club Pilates - Cycle Bar Rapid Growth In Australia

Brendan James and Matt Gordin are brother- in-laws and close friends who have secured the master franchising rights to Rumble Boxing in Australia under their brand, Boutique Fitness Studios. The duo also has exclusive rights to Club Pilates, CycleBar and StretchLab, all of which are extremely popular US brands that fall under the Xponential Fitness banner. A publicly listed company in the U.S., Xponential is the largest franchisor of boutique fitness brands globally with 10 brands spanning 2,700+ locations across the world.After graduating from university together, Matt chose to pursue a career in business, while Brendan ventured into the world of options trading. Brendan's trading expertise eventually led him to Chicago, while Matt's entrepreneurial spirit took him to Los Angeles to explore various business ventures.Despite their differing career paths, both Matt and Brendan shared a passion for the fitness industry. They had an opportunity to experience Xponential, a prominent player in the boutique fitness space, and were thoroughly impressed by the brand's comprehensive offering, innovative business model, and global success franchising complementary boutique fitness concepts.Inspired by their exposure to Xponential, Matt decided to bring CycleBar, the largest indoor-cycling brand, back with him to their hometown. Meanwhile, Brendan, after retiring from trading, embarked on his own entrepreneurial journey by developing Club Pilates.As the number of brands under their belts grew and the opportunities to scale effectively in Australia became more apparent, Brendan and Matt decided to join forces under the Boutique Fitness Studios (BFS) name, offering a portfolio of four distinct fitness brands under one umbrella. This strategic collaboration allowed them to leverage their combined expertise and resources to expand their reach and impact in the industry.With over 30 open locations and 90 studios already sold across the BFS group, their business continues to flourish with a focus on further expansion. The latest addition to their line-up, Rumble, has quickly become one of the hottest brands in the market, gaining significant popularity.
Excited about its potential, Brendan and Matt have plans to open five new Rumble studios this year, further solidifying their position in the boutique fitness industry.
 
Contact Brendan at brendan@clubpilates.com.au
LinkedIn linkedin.com/in/brendan-james-45594b31
 
 

FITNESS ON DEMAND CREATE PROFIT WHEN MEMBERS MOVE!

UNLIMITEDFITNESS
VIRTUALLY ANYWHERE
GYM OWNERS CREATE PROFIT WHEN MEMBERS MOVE!
Premium virtual fitness classes exclusively for your gym members or apartment residents anytime, anywhere.
Hear from global fitness business veteran Glen Taylor about creating profit with minimal outlay.
When members move so does your bank balance!
Meet Glen at Ignite Fitness Business Event on September 14th, Melbourne. 
Book now using the code FOD for $50 off 
www.ignitefitness.com.au/registration 
There's never been a better time to educate YOU!

DX FACTOR 24/7 RESPONSIVE TECH FOR GYMS

DX FACTOR CREATE 24/7 RESPONSIVE TECH FOR GYMS.
 
WHO IS DX FACTOR?
 
DXFactor helps companies build and implement digital transformation solutions with successful outcomes. 
Lead client engagements focused on driving higher revenues and performance results in sales, marketing, and organizational programs.
Provide an accelerated approach for the development of AI applications. 
We help brands be metaverse-ready!
Contact the DX team at www.dxfactor.com
 
 

EGYM Australia

Over 15,000 gyms worldwide run on EGYM and 
the Australian market is ready to launch!
 
      EGym provides solutions for the health and fitness     industry
Smart Scaling
Complete solutions for gyms without trainers.
Smart Coaching
Concept solutions with focus on personal support.
Enterprise Solutions
Specialized solutions for global fitness brands.
Opportunities in women's fitness clubs, rehab clinics, universities and new start-ups.
With over 150 partners and 600 employees
EGYM is taking the world by storm! 
 
Contact Tino and Christoph 
contact.australia@egym.com
 

Disabilities - LGTBQIA+ - Older Demographic

Disabilities - LGTBQIA+ - Older Demographic Inclusive Not ExclusiveKen Baldwin, Scott Hunt, Fiona Kriaris and Nadine Kemp make up our panel to discuss subjects we sometimes shy away from.Gyms need inclusivity to foster health for all. Excluding individuals based on disability, LGBTQIA+ status, or age neglects our collective wellness. Disability-inclusive equipment, respect for gender identities, and accommodating older individuals can empower gyms spaces. Inclusion enhances community health, encouraging positive self-image and diverse social interactions for every gym-goer. Sometimes we think we are inclusive when in fact, we remain exclusive.Register now at https://lnkd.in/gVvXM8V6 use code VIPFRIEND and save $50 before 22nd July

Gen Z Fitness Consumer

Generation Z, or "Zoomers," is the most recent generation to enter adulthood. Born between 1997 and 2012, this group is known for their love of technology and desire for social and environmental justice. As they come of age, their attitudes and behaviours toward health and fitness are also beginning to take shape. This report delves into the health club and gym behaviour of Gen Z, exploring their preferences, motivations, and challenges when it comes to staying fit and healthy. By analyzing the data and trends related to this generation's fitness habits, we can gain valuable insights into how health clubs and gyms can better serve and engage this important demographic.
 
Download the report today! 
https://abcfitness.com/resources/ebooks-and-articles/the-gen-z-fitness-consumer/
 
Contact Mark Williamson
https://www.linkedin.com/in/markwiilliamson/
 

Gym Software Built By Michael Benso

We talk about opening health clubs -
Creating Software for gym owners and what Michael thinks the future of our industry looks like!
Who is BUZOPS?
We believe in simplicity of business software.
Mission
To provide intuitive, integrated, user-friendly software tools and services to suit every business.
Buzops offers a wide range of expertise and provides cost-effective IT solutions, helping businesses re-invent themselves and emerge successful in an ever-changing and dynamic market.
Our broad spectrum of clients includes industries from fitness, healthcare, and communications to financial services, manufacturing, and retail verticals, as well as many others in the private and public sectors.
Our leadership team aims to change the pace of the service software industry, focusing on SaaS being a solution and not just a service.
 
Contact Michael Benso
https://www.linkedin.com/in/michaelbenso/
 
Schedule A Demo Of BUZOPS

The world’s best fitness clubs and experience

The Fit Guide began with a chance conversation between Jack Thomas and Matt Lavender, two established names in fitness and hospitality, respectively, with over 25 years of combined experience. They recognised that while restaurants and hotels have internationally-respected rating systems that assess the quality and celebrate excellence, there was no industry standard, rating system or reliable, trusted guide for fitness clubs. 
The global standard for fitness club and studio excellence was born.
 
Who is Jack Thomas?
Jack Thomas is the founder and CEO of BASE and the
Fitness Business Asia podcast host.
BASE is widely recognized as one of Asia’s leading fitness brands and is the winner of ‘Asia’s Gym of the Year’ in the 2018 Fitness Best Awards, 
ClassPass ‘Bangkok’s Best Studio’ in 2020 
and Thailand’s ‘Gym of the Year’ in 2021.
Jack regularly speaks at the region’s most significant fitness business events and conferences, including the FIT Summit, Asia Fitness Conference and ExPro Singapore.
 
As a consultant to the industry, he is in high demand, often having to turn clients away.
 
Jack Thomas
linkedin.com/in/fitnessbusinessasia
https://fitnessbusinessasia.com
thefitguide.com