Gym Owners Fitness Business Podcast With Mel Tempest

Women Leading the Charge in Fitness: Insights from Industry Trailblazers

Welcome to the Women's Leaders Fitness Business Podcast, proudly supported by the Health and Fitness Association. In this exciting episode, host Mel Tempest catches up with industry leaders Laura Munkholm, President and Co-founder of Walla, and Wendy White, Chief Marketing and Partner Officer at DAXCO. Both are prominent figures in women's leadership.
Join us as we dive into a dynamic conversation filled with insights and updates from the fitness industry over the past six months. Celebrate Wendy's inspiring lifestyle transformation and learn about Laura's journey with Walla, a groundbreaking software platform for boutique fitness studios. Discover how both leaders are pushing the boundaries of fitness technology and community engagement.
We also explore the trends shaping the industry in 2024, including the rising influence of AI and integrated marketing automation. Learn how these advancements are helping fitness businesses thrive in a competitive market. The discussion touches on the importance of Google reviews, referrals, and the evolving dynamics of franchise operations.
Finally, we delve into the topic of women's leadership in the fitness industry, examining the progress made and the challenges that remain. Wendy and Laura share their personal experiences and aspirations for empowering women leaders in the years to come.
Tune in for an inspiring and informative episode that promises to leave you motivated and informed about the future of the fitness industry.
 
Contact
Laura
https://www.linkedin.com/in/lauramunkholm/
 
 
Contact Wendy
 
https://www.linkedin.com/in/wendywwhite/
 
 
Register for Las Vegas 
https://www.healthandfitness.org/events
 
 
 

From Recruitment to Ringside: The Rise of Spartans Boxing

Welcome to the Gym Owners Fitness Business Podcast, proudly supported by Superfit Grow, Com Marketing, and Impact Training. In this episode, we sit down with Russell Harrison, the CEO of Spartans Boxing, a fast-growing gym franchise known for its community-driven approach and innovative training methods.
Russell shares his journey from a recruitment career to leading a successful boxing gym franchise. We delve into the vision behind Spartans Boxing, the challenges faced, and the strategies that fueled their expansion. Discover how Spartans Boxing has integrated community building, technology, and a holistic approach to fitness, making a significant impact in the industry.
Join us as we explore the future goals of Spartans Boxing, including their plans for global expansion and their unique programs aimed at mental wellness and community engagement. Tune in to hear inspiring stories and valuable insights from Russell Harrison.
 

Leveraging Wellness Trends in a Saturated Market

Hi, I'm Tahnee, National Fitness Manager at Genesis Health & Fitness, and I'm thrilled to be part of the Ignite Women's Health Summit in Melbourne on August 3rd. I'll be discussing how to leverage wellness trends in a saturated market.
Wellness is a booming sector, growing rapidly in Australia. It encompasses activities like massage, meditation, yoga, and breathing, as well as advanced products like cryotherapy, ice baths, and compression. Staying ahead of these trends is crucial for success in the fitness industry.
Join me as we explore why wellness and recovery are trending, what people are seeking, and how to integrate these offerings into your business for 2024. See you at Ignite!
 
Book before 24th July use the code WOMEN save 15%
Book at www.ignitefitness.com.au/registration
 
 

Unseen Workplace Conflicts: The Silent Killers

Hi, I'm Edwina Griffin. Today, I noticed behaviours in my dog and newly acquired rescue piglet that reminded me of the workplace. Territorial issues, conflict, and stress are present in both environments. Sometimes, these behaviours are evident and manageable, but other times they go unnoticed, impacting organizational culture.
On Saturday, August 2nd, I'll be delivering the keynote opening for the Women's Ignite Fitness Conference, discussing the silent killers: bullying, harassment, and abuse. These issues affect all businesses, directly or indirectly. We'll explore how to identify and manage these problems within your team, the shift from conflict to bullying, and the three most common types of bullies.
You'll learn your own conflict style and the five common traps in difficult conversations. I'll share a plan to prepare for these conversations, emphasizing that managing them isn't innate but requires preparation. Join us for an interactive and fun session on a serious topic. Get your tickets now for a fantastic networking opportunity. I look forward to seeing you there!
 
Book now at www.ignitefitness.com.au and use code ALM to save 10% before 24th July.

Meta Ads Simplified For Gyms

Hey there, fitness community! It's Michael from Superfit Grow, and I'm thrilled to invite you to the Ignite Fitness event happening at Crowne Plaza, Melbourne, on the 2nd and 3rd of August.
If you're a gym owner or fitness studio owner looking to catch the latest trends and strategies to grow your business, this event is perfect for you. Join our educational roundtable sessions where we'll dive into creating a bigger impact in your local community using the power of digital advertising.
Learn how to drive more leads to your fitness business and increase lead quality by simplifying meta ads and boosting your confidence in using the platform. We'll uncover full-funnel digital advertising strategies that combine brand awareness campaigns with lead generation campaigns for enhanced results.
Don't miss the live build of a lead generation campaign, where we'll show you everything from campaign ad structure to ad set configuration, ad creation, and optimization techniques. There are only a few tickets left, so register now at ignitefitness.com.au and join us for an event packed with insights, strategies, and fun. Let's grow together!
 
Book Now use code ALM before 22nd July for 10% off 
 
www.ignitefitness.com.au 
 
 

Selling Menopause Fitness Solutions

Richard Toutounji is a social media genius and is the lead presenter at the Women's health summit. Saturday's Ignite Women's Health Summit is where Richard will dive deep into selling women's health to your community.
Richard will guide you through a four-step process to stay on brand, even when the market shifts. Learn how to showcase your offer to outbid competitors on lead costs using the right words and captions, and master the kind of content you need for effective Facebook ads and social media planning.
Attendees will receive a comprehensive framework for organic social media, eliminating guesswork for your posts. Additionally, Richard will discuss how to market menopause and effectively reach both female and male audiences in a cost-effective manner.
This summit is an incredible opportunity for anyone focusing on the female audience, ensuring you attract the exact clients you desire. Get your tickets now, bring someone from your network or team, and transform your business with a strong focus on women's health. Don't miss out!
 
Book now www.ignitefitness.com.au use code WOMEN before 19th July for 15% off 

Unlocking Profit: Supporting Pregnant and Postnatal Clients

Join Jen Dugard, founder of Mumsafe and creator of the Pre- and Postnatal Certification Safe Return to Exercise, as she delves into the untapped potential within your current and prospective clientele at the IGNITE Women's Health Summit in Melbourne.
In her presentation, "Learn to Create Income and Profit with Your Pregnant and Postnatal Community," Jen will explore how better support for mothers can elevate industry standards, improve client retention, and enhance the overall health and well-being of women and their children.
Don't miss this opportunity to expand your knowledge and contribute to a healthier, more inclusive fitness industry. Secure your ticket today and join us in Melbourne this August!
 
Book at www.ignitefitness.com.au
 
Use code ALM for 10% off 
 
 

Selling Menopause Solutions To Female Gym Members

Join Tracey Minnoch Nuku at the Ignite Women's Health Summit in Melbourne on Saturday August 3rd as she delves into the unique needs of women entering menopause. With women 40+ being the fastest growing demographic in the workforce, they are also becoming a significant market for health, wellness, and fitness services.
Learn how to tailor your fitness business to better serve this demographic, ensuring your trainers, classes, programming, and marketing resonate with their midlife needs. Discover strategies to retain these valuable clients who seek facilities and services that truly support their health journey.
Don't miss this opportunity to stay ahead of the curve and enhance your business offerings. Tickets are available at a 15% discount until July 19th. See you there!
 
Book Now www.ignitefitness.com.au 
Code WOMEN 

NDIS: FOR FITNESS PROFESSIONALS

Join Scott Hunt, founder and CEO of Fitness Ability, at the Ignite Business Summit on August 2nd at the Crown Plaza in Melbourne. As Australia’s largest NDIH registered personal training company, Fitness Ability has been committed to helping clients of all abilities achieve their health and fitness goals for over 25 years.
In his session, Scott will share insights on how fitness professionals can create more inclusive environments and attract a diverse client base. Learn strategies to enhance your gym or PT business by embracing inclusivity and supporting those who need it most.
The Ignite Business Summit offers a full day of presentations from top industry experts, providing invaluable knowledge to advance your career or business in the fitness industry. Don’t miss out on this opportunity to grow and connect with fellow professionals.
 
Book Now www.ignitefitness.com.au
Use code ALM save 10%
 
 

Converting Trials to gym memberships

Steve Jensen Impact Training Corporation. 
My job is to show you how to convert some of your low entries and your trials into paying members. Now, I'm going to share with you some new things that we've been doing that are making a huge difference in the low entry, easy entry, let's say phenomenon, which is increasing leads. We want qualified leads who want to come in and buy and reduce your follow-up, okay?
So I strongly recommend you book your ticket, come the night before, get a good night's sleep, and we'll see you bright and early for the Ignite Fitness Business Summit. We'll do the damage. See you soon. Bye for now.
 
Buy now at www.ignitefitness.com.au