Women Leading the Charge in Fitness: Insights from Industry Trailblazers

Welcome to the Women's Leaders Fitness Business Podcast, proudly supported by the Health and Fitness Association. In this exciting episode, host Mel Tempest catches up with industry leaders Laura Munkholm, President and Co-founder of Walla, and Wendy White, Chief Marketing and Partner Officer at DAXCO. Both are prominent figures in women's leadership.
Join us as we dive into a dynamic conversation filled with insights and updates from the fitness industry over the past six months. Celebrate Wendy's inspiring lifestyle transformation and learn about Laura's journey with Walla, a groundbreaking software platform for boutique fitness studios. Discover how both leaders are pushing the boundaries of fitness technology and community engagement.
We also explore the trends shaping the industry in 2024, including the rising influence of AI and integrated marketing automation. Learn how these advancements are helping fitness businesses thrive in a competitive market. The discussion touches on the importance of Google reviews, referrals, and the evolving dynamics of franchise operations.
Finally, we delve into the topic of women's leadership in the fitness industry, examining the progress made and the challenges that remain. Wendy and Laura share their personal experiences and aspirations for empowering women leaders in the years to come.
Tune in for an inspiring and informative episode that promises to leave you motivated and informed about the future of the fitness industry.
 
Contact
Laura
https://www.linkedin.com/in/lauramunkholm/
 
 
Contact Wendy
 
https://www.linkedin.com/in/wendywwhite/
 
 
Register for Las Vegas 
https://www.healthandfitness.org/events
 
 
 

Selling Menopause Solutions To Female Gym Members

Join Tracey Minnoch Nuku at the Ignite Women's Health Summit in Melbourne on Saturday August 3rd as she delves into the unique needs of women entering menopause. With women 40+ being the fastest growing demographic in the workforce, they are also becoming a significant market for health, wellness, and fitness services.
Learn how to tailor your fitness business to better serve this demographic, ensuring your trainers, classes, programming, and marketing resonate with their midlife needs. Discover strategies to retain these valuable clients who seek facilities and services that truly support their health journey.
Don't miss this opportunity to stay ahead of the curve and enhance your business offerings. Tickets are available at a 15% discount until July 19th. See you there!
 
Book Now www.ignitefitness.com.au 
Code WOMEN 

Speaker Preview: Ignite Fitness Business Event Melbourne

Join us for an exciting preview of the Ignite Fitness Business event on Friday, August 2nd, and the Women's Health Summit on Saturday, August 3rd, at Crowne Plaza in Melbourne. In this episode, we are thrilled to introduce some of the top speakers, including Grant Gamble, Nigel Benton, Scott Hunt, Steve Jensen, Michael, Benji, Reece, and Richard, who will share insights on the content they will deliver at these exclusive events.
Discover Steve Jensen's strategies for increasing conversion rates without overwhelming prospects, Scott Hunt's insights on inclusivity and the NDIS, and Reece's' tips on overcoming recruitment challenges in the fitness industry. Learn from Benji's expertise on leveraging SMS and email marketing, Michael's guide to mastering meta ads, and Richard's five-funnel system to boost lead quality. Nigel Benton leads the way with winning press releases.
Don't miss out on Grant's focus on team member retention and how it impacts overall success. Whether you're a gym owner, manager, or fitness professional, this episode is packed with valuable information and practical tools to help you thrive in the fitness industry.
Secure your tickets now at ignitefitness.com.au and be part of these transformative events. Use code ALM for 10% off.
 
Buy now at www.ignitefitness.com.au
AUSactive CEC's apply 

Breath of Transformation: The Journey of Air Locker Training

Welcome to the Gym Owners Fitness Business Podcast, proudly supported by Ignite Fitness Business Events and their sponsors, such as MyZone, CommMarketing, and AUSactive. In this episode, we have the pleasure of speaking with Roman Brady, founder and CEO of Air Locker Training, whose tagline is "where every breath fuels your transformation."
Roman shares the inspiring story behind Air Locker Training, a unique fitness franchise that uses simulated altitude training to enhance physical performance and foster a strong sense of community. From the brand’s inception in Newcastle, New South Wales, to its rapid growth, Roman discusses the challenges and successes he faced.
We delve into the essence of Air Locker's workouts, which combine cardio, weights, and boxing in an environment with reduced oxygen levels to simulate high altitude. Roman also highlights the importance of vulnerability, connection, and storytelling in building a successful fitness brand.
Tune in to learn about Roman's vision for Air Locker, the type of franchisees they seek, and the valuable lessons he has learned on his entrepreneurial journey. Discover how Air Locker aims to create a global movement towards superior health and well-being and the role storytelling plays in achieving that mission.
Don't miss this insightful conversation with Roman Brady as he shares his passion, vision, and the transformative power of Air Locker Training.
 
Get in touch with Roman Brady 
LinkedIn https://www.linkedin.com/in/roman-brady-6b71b952/
Email
roman@airlockertraining.com
 
 

Stretch Lab - Rumble - Club Pilates - Cycle Bar Rapid Growth In Australia

Brendan James and Matt Gordin are brother- in-laws and close friends who have secured the master franchising rights to Rumble Boxing in Australia under their brand, Boutique Fitness Studios. The duo also has exclusive rights to Club Pilates, CycleBar and StretchLab, all of which are extremely popular US brands that fall under the Xponential Fitness banner. A publicly listed company in the U.S., Xponential is the largest franchisor of boutique fitness brands globally with 10 brands spanning 2,700+ locations across the world.After graduating from university together, Matt chose to pursue a career in business, while Brendan ventured into the world of options trading. Brendan's trading expertise eventually led him to Chicago, while Matt's entrepreneurial spirit took him to Los Angeles to explore various business ventures.Despite their differing career paths, both Matt and Brendan shared a passion for the fitness industry. They had an opportunity to experience Xponential, a prominent player in the boutique fitness space, and were thoroughly impressed by the brand's comprehensive offering, innovative business model, and global success franchising complementary boutique fitness concepts.Inspired by their exposure to Xponential, Matt decided to bring CycleBar, the largest indoor-cycling brand, back with him to their hometown. Meanwhile, Brendan, after retiring from trading, embarked on his own entrepreneurial journey by developing Club Pilates.As the number of brands under their belts grew and the opportunities to scale effectively in Australia became more apparent, Brendan and Matt decided to join forces under the Boutique Fitness Studios (BFS) name, offering a portfolio of four distinct fitness brands under one umbrella. This strategic collaboration allowed them to leverage their combined expertise and resources to expand their reach and impact in the industry.With over 30 open locations and 90 studios already sold across the BFS group, their business continues to flourish with a focus on further expansion. The latest addition to their line-up, Rumble, has quickly become one of the hottest brands in the market, gaining significant popularity.
Excited about its potential, Brendan and Matt have plans to open five new Rumble studios this year, further solidifying their position in the boutique fitness industry.
 
Contact Brendan at brendan@clubpilates.com.au
LinkedIn linkedin.com/in/brendan-james-45594b31
 
 

Mystery Shopping Creates Profit For Gyms

ARE YOU GAME TO MYSTERY SHOP YOUR GYM?
Fitness business leaders spend hours (and money) on marketing and training their sales team, but do they know what happens when a prospect calls or visits the club?
Do they know how and if their squad delivers a beautiful experience?
Do they know what steps are being missed?
We have been mystery shopping gyms for over a decade and have in-depth data to share in the roundtables that can sharpen your sales process. For example, Saturday phone enquiries are generally 50% shorter than weekday phone calls.
You’ll be blown away by what we have found and the checklist we can provide you to go back to sharpen your skills so every prospect has a profound experience in your club and becomes a member.
Book your spot at Ignite Fitness Business Event
September 14th Melbourne Crown Plaza
www.ignitefitness.com.au/registration
And hear Justin and Lisa host a roundtable that will leave you booking a mystery shop and adding more profit to your business.
 
Contact Justin at 
https://mysteryshoppingforfitnessbusinesses.com.au

Richard Talks About His Session At Ignite

It's not just a listening affair - be ready to dive into hands-on sessions tailored to drive immediate changes in your business. Transform your business with us at our exclusive IGNITE event. Learn from the industry's finest speakers and educators without breaking the bank. Roll up your sleeves and build the roadmap to your success together. Get actionable insights, cutting-edge strategies, and tools to take your gym to the next level. If you're ready to put in the work, we're ready to deliver the results. Your business breakthrough awaits. Join us now! Our event is for everyone *Gym Owners *Managers *Reception And Sales Teams *Personal Trainers *Boutique Start-Ups *Leisure *Franchise. Purchase your ticket today;- https://lnkd.in/gxHgFghf
Use Promo Code VIPFRIEND for $50 Off before 22nd July 

BodyFit Training Launches Hong Kong

BodyFit Training Is A Global Leader In Fitness Franchising
The Success Stems From The Science Of The Business
Model, And Community.
BFT Rolls Out In Hong Kong
Singapore Is A Huge Success
Wellness Comes To BFT
Get In Touch With David 
With Only A Few Territories Left,
Now Is The Time To Launch Your BFT Model
https://www.linkedin.com/in/david-aitchison-12b97535/
 

Gen Z Fitness Consumer

Generation Z, or "Zoomers," is the most recent generation to enter adulthood. Born between 1997 and 2012, this group is known for their love of technology and desire for social and environmental justice. As they come of age, their attitudes and behaviours toward health and fitness are also beginning to take shape. This report delves into the health club and gym behaviour of Gen Z, exploring their preferences, motivations, and challenges when it comes to staying fit and healthy. By analyzing the data and trends related to this generation's fitness habits, we can gain valuable insights into how health clubs and gyms can better serve and engage this important demographic.
 
Download the report today! 
https://abcfitness.com/resources/ebooks-and-articles/the-gen-z-fitness-consumer/
 
Contact Mark Williamson
https://www.linkedin.com/in/markwiilliamson/
 

The world’s best fitness clubs and experience

The Fit Guide began with a chance conversation between Jack Thomas and Matt Lavender, two established names in fitness and hospitality, respectively, with over 25 years of combined experience. They recognised that while restaurants and hotels have internationally-respected rating systems that assess the quality and celebrate excellence, there was no industry standard, rating system or reliable, trusted guide for fitness clubs. 
The global standard for fitness club and studio excellence was born.
 
Who is Jack Thomas?
Jack Thomas is the founder and CEO of BASE and the
Fitness Business Asia podcast host.
BASE is widely recognized as one of Asia’s leading fitness brands and is the winner of ‘Asia’s Gym of the Year’ in the 2018 Fitness Best Awards, 
ClassPass ‘Bangkok’s Best Studio’ in 2020 
and Thailand’s ‘Gym of the Year’ in 2021.
Jack regularly speaks at the region’s most significant fitness business events and conferences, including the FIT Summit, Asia Fitness Conference and ExPro Singapore.
 
As a consultant to the industry, he is in high demand, often having to turn clients away.
 
Jack Thomas
linkedin.com/in/fitnessbusinessasia
https://fitnessbusinessasia.com
thefitguide.com