Women Leading the Charge in Fitness: Insights from Industry Trailblazers

Welcome to the Women's Leaders Fitness Business Podcast, proudly supported by the Health and Fitness Association. In this exciting episode, host Mel Tempest catches up with industry leaders Laura Munkholm, President and Co-founder of Walla, and Wendy White, Chief Marketing and Partner Officer at DAXCO. Both are prominent figures in women's leadership.
Join us as we dive into a dynamic conversation filled with insights and updates from the fitness industry over the past six months. Celebrate Wendy's inspiring lifestyle transformation and learn about Laura's journey with Walla, a groundbreaking software platform for boutique fitness studios. Discover how both leaders are pushing the boundaries of fitness technology and community engagement.
We also explore the trends shaping the industry in 2024, including the rising influence of AI and integrated marketing automation. Learn how these advancements are helping fitness businesses thrive in a competitive market. The discussion touches on the importance of Google reviews, referrals, and the evolving dynamics of franchise operations.
Finally, we delve into the topic of women's leadership in the fitness industry, examining the progress made and the challenges that remain. Wendy and Laura share their personal experiences and aspirations for empowering women leaders in the years to come.
Tune in for an inspiring and informative episode that promises to leave you motivated and informed about the future of the fitness industry.
 
Contact
Laura
https://www.linkedin.com/in/lauramunkholm/
 
 
Contact Wendy
 
https://www.linkedin.com/in/wendywwhite/
 
 
Register for Las Vegas 
https://www.healthandfitness.org/events
 
 
 

Speaker Preview: Ignite Fitness Business Event Melbourne

Join us for an exciting preview of the Ignite Fitness Business event on Friday, August 2nd, and the Women's Health Summit on Saturday, August 3rd, at Crowne Plaza in Melbourne. In this episode, we are thrilled to introduce some of the top speakers, including Grant Gamble, Nigel Benton, Scott Hunt, Steve Jensen, Michael, Benji, Reece, and Richard, who will share insights on the content they will deliver at these exclusive events.
Discover Steve Jensen's strategies for increasing conversion rates without overwhelming prospects, Scott Hunt's insights on inclusivity and the NDIS, and Reece's' tips on overcoming recruitment challenges in the fitness industry. Learn from Benji's expertise on leveraging SMS and email marketing, Michael's guide to mastering meta ads, and Richard's five-funnel system to boost lead quality. Nigel Benton leads the way with winning press releases.
Don't miss out on Grant's focus on team member retention and how it impacts overall success. Whether you're a gym owner, manager, or fitness professional, this episode is packed with valuable information and practical tools to help you thrive in the fitness industry.
Secure your tickets now at ignitefitness.com.au and be part of these transformative events. Use code ALM for 10% off.
 
Buy now at www.ignitefitness.com.au
AUSactive CEC's apply 

Mystery Shopping Creates Profit For Gyms

ARE YOU GAME TO MYSTERY SHOP YOUR GYM?
Fitness business leaders spend hours (and money) on marketing and training their sales team, but do they know what happens when a prospect calls or visits the club?
Do they know how and if their squad delivers a beautiful experience?
Do they know what steps are being missed?
We have been mystery shopping gyms for over a decade and have in-depth data to share in the roundtables that can sharpen your sales process. For example, Saturday phone enquiries are generally 50% shorter than weekday phone calls.
You’ll be blown away by what we have found and the checklist we can provide you to go back to sharpen your skills so every prospect has a profound experience in your club and becomes a member.
Book your spot at Ignite Fitness Business Event
September 14th Melbourne Crown Plaza
www.ignitefitness.com.au/registration
And hear Justin and Lisa host a roundtable that will leave you booking a mystery shop and adding more profit to your business.
 
Contact Justin at 
https://mysteryshoppingforfitnessbusinesses.com.au

EGYM Australia

Over 15,000 gyms worldwide run on EGYM and 
the Australian market is ready to launch!
 
      EGym provides solutions for the health and fitness     industry
Smart Scaling
Complete solutions for gyms without trainers.
Smart Coaching
Concept solutions with focus on personal support.
Enterprise Solutions
Specialized solutions for global fitness brands.
Opportunities in women's fitness clubs, rehab clinics, universities and new start-ups.
With over 150 partners and 600 employees
EGYM is taking the world by storm! 
 
Contact Tino and Christoph 
contact.australia@egym.com
 

Gym Owners Social Selling Keepme.ai

Listen To Olivia Milne Talk About Social Selling In The Fitness Industry.
Social Selling: The Who, What, When and How to Do It Right in Keepme
 
After this episode, register your interest for
The Ignite Fitness Business Event In Melbourne
September 14th 2023.
www.ignitefitness.com.au
 

Listen To Your Body Franchise Model

Ben and Mel chat about the origin of LTYB, the cost of setting up, how much space you need, and how many members I need to break even.
What type of turnover are the current clubs turning over?
Typical locations, and is this business suitable for newcomers?
Shout out to @Jamie Hayes (15.30) at dietflex.com.au
Contact Ben ben@listentoyourbody.com.au  
www.listentoyourbody.com.au 
 
 

Ryan Charlesworth interviews Mel Tempest

A Fitness Business Podcast Interview About Business, Trends And What's New From A Club Owner!
Mel Drops A Few Upcoming Suppliers Names And The Fitness Wellness Show In Australia News
 
Contact Ryan
Contact Mel

Gym Data And AI How To Leverage It In Your Fitness Business

Owen Bowling
Presents In Person
Data And AI
In Your Fitness Business And How To Leverage It.
 
 
 
m.
+61 (0) 451 022 617
e.
owen@thewellnessprogram.com.au 
w.
www.thewellnessprogram.com.au

ActiveXchange Data Results Post COVID

We talk about consumers choices the changes from
pre-COVID Vs post-COVID.
James talks % pre-post COVID cancellations 
Members stay longer when they do group fitness but the length of time they stay depends on the group fitness they participate in.
We talk about how ActiveXchange can help you with the hot spots in your community.
Our market is matured and data helps club owners make the right business decisions to keep the doors open.
Get in touch with James 
Mob: +61 (0)466 552 256
Email: James@activexchange.org
www.ActiveXchange.org
 
2019 National Sports Convention Winners
Winner Best Tech Solution (SportsEye Network)
Winner All Categories (SportsEye Network)
 
Parks & Leisure Australia
National Awards Finalist 2020 
 

U.S.A Lawyer Cory Sterling Talks Public Waiver, Social Media

Cory performs Conscious Counsel, Yoga Law and Fitness Law lectures and workshops at venues across the globe. Attendees LOVE hearing about the law in an approachable, practical and fun way. With the hourly cost of consulting a lawyer unmanageable for many people these days, crowds appreciate the unlimited access in getting their questions answered by a heart-leading lawyer without taking out their chequebook.
 
 
If you are operating or starting a business, inevitably you are going to have to deal with the law.
 
Understand how to protect and grow your business using the law in a FUN, educational, and relaxed way.
 
After you watch the 15-minute video download the free E-guide.
 
https://consciouscounsel.pages.ontraport.net/fitnesschecklist
 
"Cory is a unicorn in the legal industry. Finding someone who had the legal chops, combined with the care and humanity that are core to our values, has been a magical experience. And very, very, effective."
Danielle LaPorte, creator of The Desire Map and author of White Hot Truth
 
Speak to Cory Sterling
https://consciouscounsel.ca