Women Leading the Charge in Fitness: Insights from Industry Trailblazers

Welcome to the Women's Leaders Fitness Business Podcast, proudly supported by the Health and Fitness Association. In this exciting episode, host Mel Tempest catches up with industry leaders Laura Munkholm, President and Co-founder of Walla, and Wendy White, Chief Marketing and Partner Officer at DAXCO. Both are prominent figures in women's leadership.
Join us as we dive into a dynamic conversation filled with insights and updates from the fitness industry over the past six months. Celebrate Wendy's inspiring lifestyle transformation and learn about Laura's journey with Walla, a groundbreaking software platform for boutique fitness studios. Discover how both leaders are pushing the boundaries of fitness technology and community engagement.
We also explore the trends shaping the industry in 2024, including the rising influence of AI and integrated marketing automation. Learn how these advancements are helping fitness businesses thrive in a competitive market. The discussion touches on the importance of Google reviews, referrals, and the evolving dynamics of franchise operations.
Finally, we delve into the topic of women's leadership in the fitness industry, examining the progress made and the challenges that remain. Wendy and Laura share their personal experiences and aspirations for empowering women leaders in the years to come.
Tune in for an inspiring and informative episode that promises to leave you motivated and informed about the future of the fitness industry.
 
Contact
Laura
https://www.linkedin.com/in/lauramunkholm/
 
 
Contact Wendy
 
https://www.linkedin.com/in/wendywwhite/
 
 
Register for Las Vegas 
https://www.healthandfitness.org/events
 
 
 

Selling Menopause Solutions To Female Gym Members

Join Tracey Minnoch Nuku at the Ignite Women's Health Summit in Melbourne on Saturday August 3rd as she delves into the unique needs of women entering menopause. With women 40+ being the fastest growing demographic in the workforce, they are also becoming a significant market for health, wellness, and fitness services.
Learn how to tailor your fitness business to better serve this demographic, ensuring your trainers, classes, programming, and marketing resonate with their midlife needs. Discover strategies to retain these valuable clients who seek facilities and services that truly support their health journey.
Don't miss this opportunity to stay ahead of the curve and enhance your business offerings. Tickets are available at a 15% discount until July 19th. See you there!
 
Book Now www.ignitefitness.com.au 
Code WOMEN 

FITNESS ON DEMAND CREATE PROFIT WHEN MEMBERS MOVE!

UNLIMITEDFITNESS
VIRTUALLY ANYWHERE
GYM OWNERS CREATE PROFIT WHEN MEMBERS MOVE!
Premium virtual fitness classes exclusively for your gym members or apartment residents anytime, anywhere.
Hear from global fitness business veteran Glen Taylor about creating profit with minimal outlay.
When members move so does your bank balance!
Meet Glen at Ignite Fitness Business Event on September 14th, Melbourne. 
Book now using the code FOD for $50 off 
www.ignitefitness.com.au/registration 
There's never been a better time to educate YOU!

Mystery Shopping Creates Profit For Gyms

ARE YOU GAME TO MYSTERY SHOP YOUR GYM?
Fitness business leaders spend hours (and money) on marketing and training their sales team, but do they know what happens when a prospect calls or visits the club?
Do they know how and if their squad delivers a beautiful experience?
Do they know what steps are being missed?
We have been mystery shopping gyms for over a decade and have in-depth data to share in the roundtables that can sharpen your sales process. For example, Saturday phone enquiries are generally 50% shorter than weekday phone calls.
You’ll be blown away by what we have found and the checklist we can provide you to go back to sharpen your skills so every prospect has a profound experience in your club and becomes a member.
Book your spot at Ignite Fitness Business Event
September 14th Melbourne Crown Plaza
www.ignitefitness.com.au/registration
And hear Justin and Lisa host a roundtable that will leave you booking a mystery shop and adding more profit to your business.
 
Contact Justin at 
https://mysteryshoppingforfitnessbusinesses.com.au

EGYM Australia

Over 15,000 gyms worldwide run on EGYM and 
the Australian market is ready to launch!
 
      EGym provides solutions for the health and fitness     industry
Smart Scaling
Complete solutions for gyms without trainers.
Smart Coaching
Concept solutions with focus on personal support.
Enterprise Solutions
Specialized solutions for global fitness brands.
Opportunities in women's fitness clubs, rehab clinics, universities and new start-ups.
With over 150 partners and 600 employees
EGYM is taking the world by storm! 
 
Contact Tino and Christoph 
contact.australia@egym.com
 

Gym Software Built By Michael Benso

We talk about opening health clubs -
Creating Software for gym owners and what Michael thinks the future of our industry looks like!
Who is BUZOPS?
We believe in simplicity of business software.
Mission
To provide intuitive, integrated, user-friendly software tools and services to suit every business.
Buzops offers a wide range of expertise and provides cost-effective IT solutions, helping businesses re-invent themselves and emerge successful in an ever-changing and dynamic market.
Our broad spectrum of clients includes industries from fitness, healthcare, and communications to financial services, manufacturing, and retail verticals, as well as many others in the private and public sectors.
Our leadership team aims to change the pace of the service software industry, focusing on SaaS being a solution and not just a service.
 
Contact Michael Benso
https://www.linkedin.com/in/michaelbenso/
 
Schedule A Demo Of BUZOPS

Listen To Your Body Franchise Model

Ben and Mel chat about the origin of LTYB, the cost of setting up, how much space you need, and how many members I need to break even.
What type of turnover are the current clubs turning over?
Typical locations, and is this business suitable for newcomers?
Shout out to @Jamie Hayes (15.30) at dietflex.com.au
Contact Ben ben@listentoyourbody.com.au  
www.listentoyourbody.com.au 
 
 

Gym Data And AI How To Leverage It In Your Fitness Business

Owen Bowling
Presents In Person
Data And AI
In Your Fitness Business And How To Leverage It.
 
 
 
m.
+61 (0) 451 022 617
e.
owen@thewellnessprogram.com.au 
w.
www.thewellnessprogram.com.au

Marketing Tips From A World Class Agency

Top Social Media Marketing Agency
Margaux Agency | est. 2015
Founded by Monica Garrett with the mission to create modern websites and strategic visual brand identity for companies, the Margaux [pronounced mAAr-goh] Agency is a Top Social Media Agency in Los Angeles, CA. The name, Margaux, is a homage to Monica’s daughter, Gianna Margaux. The Margaux Agency experience can be described as professional, intelligent, and creative. Each project holds true to this and is tailored for each client.
Our mission is to be a top social media marketing agency and the first choice of modern businesses looking to increase their profits and connect with customers. We are committed to delivering informed, media-savvy marketing services based on superior industry knowledge, a true understanding of the issues that affect both our clients and their customers, and a genuine interest in what we do.
 
Contact Monica
https://margauxagency.com
 
Digital Marketing Agency | Margaux Agency
120 E. 3rd St., #203Long Beach, CA 90802+1 562 317 4844
hello@margauxagency.com

Why is it people are willing to spend double or triple at a boutique studio vs larger chain?

Why is it people are willing to spend double or triple at a boutique studio vs larger chain?
 
Contact Emma Masters
https://www.facebook.com/emma.masters2
https://linktr.ee/ema_masters