Women Leading the Charge in Fitness: Insights from Industry Trailblazers

Welcome to the Women's Leaders Fitness Business Podcast, proudly supported by the Health and Fitness Association. In this exciting episode, host Mel Tempest catches up with industry leaders Laura Munkholm, President and Co-founder of Walla, and Wendy White, Chief Marketing and Partner Officer at DAXCO. Both are prominent figures in women's leadership.
Join us as we dive into a dynamic conversation filled with insights and updates from the fitness industry over the past six months. Celebrate Wendy's inspiring lifestyle transformation and learn about Laura's journey with Walla, a groundbreaking software platform for boutique fitness studios. Discover how both leaders are pushing the boundaries of fitness technology and community engagement.
We also explore the trends shaping the industry in 2024, including the rising influence of AI and integrated marketing automation. Learn how these advancements are helping fitness businesses thrive in a competitive market. The discussion touches on the importance of Google reviews, referrals, and the evolving dynamics of franchise operations.
Finally, we delve into the topic of women's leadership in the fitness industry, examining the progress made and the challenges that remain. Wendy and Laura share their personal experiences and aspirations for empowering women leaders in the years to come.
Tune in for an inspiring and informative episode that promises to leave you motivated and informed about the future of the fitness industry.
 
Contact
Laura
https://www.linkedin.com/in/lauramunkholm/
 
 
Contact Wendy
 
https://www.linkedin.com/in/wendywwhite/
 
 
Register for Las Vegas 
https://www.healthandfitness.org/events
 
 
 

Speaker Preview: Ignite Fitness Business Event Melbourne

Join us for an exciting preview of the Ignite Fitness Business event on Friday, August 2nd, and the Women's Health Summit on Saturday, August 3rd, at Crowne Plaza in Melbourne. In this episode, we are thrilled to introduce some of the top speakers, including Grant Gamble, Nigel Benton, Scott Hunt, Steve Jensen, Michael, Benji, Reece, and Richard, who will share insights on the content they will deliver at these exclusive events.
Discover Steve Jensen's strategies for increasing conversion rates without overwhelming prospects, Scott Hunt's insights on inclusivity and the NDIS, and Reece's' tips on overcoming recruitment challenges in the fitness industry. Learn from Benji's expertise on leveraging SMS and email marketing, Michael's guide to mastering meta ads, and Richard's five-funnel system to boost lead quality. Nigel Benton leads the way with winning press releases.
Don't miss out on Grant's focus on team member retention and how it impacts overall success. Whether you're a gym owner, manager, or fitness professional, this episode is packed with valuable information and practical tools to help you thrive in the fitness industry.
Secure your tickets now at ignitefitness.com.au and be part of these transformative events. Use code ALM for 10% off.
 
Buy now at www.ignitefitness.com.au
AUSactive CEC's apply 

Stretch Lab - Rumble - Club Pilates - Cycle Bar Rapid Growth In Australia

Brendan James and Matt Gordin are brother- in-laws and close friends who have secured the master franchising rights to Rumble Boxing in Australia under their brand, Boutique Fitness Studios. The duo also has exclusive rights to Club Pilates, CycleBar and StretchLab, all of which are extremely popular US brands that fall under the Xponential Fitness banner. A publicly listed company in the U.S., Xponential is the largest franchisor of boutique fitness brands globally with 10 brands spanning 2,700+ locations across the world.After graduating from university together, Matt chose to pursue a career in business, while Brendan ventured into the world of options trading. Brendan's trading expertise eventually led him to Chicago, while Matt's entrepreneurial spirit took him to Los Angeles to explore various business ventures.Despite their differing career paths, both Matt and Brendan shared a passion for the fitness industry. They had an opportunity to experience Xponential, a prominent player in the boutique fitness space, and were thoroughly impressed by the brand's comprehensive offering, innovative business model, and global success franchising complementary boutique fitness concepts.Inspired by their exposure to Xponential, Matt decided to bring CycleBar, the largest indoor-cycling brand, back with him to their hometown. Meanwhile, Brendan, after retiring from trading, embarked on his own entrepreneurial journey by developing Club Pilates.As the number of brands under their belts grew and the opportunities to scale effectively in Australia became more apparent, Brendan and Matt decided to join forces under the Boutique Fitness Studios (BFS) name, offering a portfolio of four distinct fitness brands under one umbrella. This strategic collaboration allowed them to leverage their combined expertise and resources to expand their reach and impact in the industry.With over 30 open locations and 90 studios already sold across the BFS group, their business continues to flourish with a focus on further expansion. The latest addition to their line-up, Rumble, has quickly become one of the hottest brands in the market, gaining significant popularity.
Excited about its potential, Brendan and Matt have plans to open five new Rumble studios this year, further solidifying their position in the boutique fitness industry.
 
Contact Brendan at brendan@clubpilates.com.au
LinkedIn linkedin.com/in/brendan-james-45594b31
 
 

DX FACTOR 24/7 RESPONSIVE TECH FOR GYMS

DX FACTOR CREATE 24/7 RESPONSIVE TECH FOR GYMS.
 
WHO IS DX FACTOR?
 
DXFactor helps companies build and implement digital transformation solutions with successful outcomes. 
Lead client engagements focused on driving higher revenues and performance results in sales, marketing, and organizational programs.
Provide an accelerated approach for the development of AI applications. 
We help brands be metaverse-ready!
Contact the DX team at www.dxfactor.com
 
 

EGYM Australia

Over 15,000 gyms worldwide run on EGYM and 
the Australian market is ready to launch!
 
      EGym provides solutions for the health and fitness     industry
Smart Scaling
Complete solutions for gyms without trainers.
Smart Coaching
Concept solutions with focus on personal support.
Enterprise Solutions
Specialized solutions for global fitness brands.
Opportunities in women's fitness clubs, rehab clinics, universities and new start-ups.
With over 150 partners and 600 employees
EGYM is taking the world by storm! 
 
Contact Tino and Christoph 
contact.australia@egym.com
 

Richard Talks About His Session At Ignite

It's not just a listening affair - be ready to dive into hands-on sessions tailored to drive immediate changes in your business. Transform your business with us at our exclusive IGNITE event. Learn from the industry's finest speakers and educators without breaking the bank. Roll up your sleeves and build the roadmap to your success together. Get actionable insights, cutting-edge strategies, and tools to take your gym to the next level. If you're ready to put in the work, we're ready to deliver the results. Your business breakthrough awaits. Join us now! Our event is for everyone *Gym Owners *Managers *Reception And Sales Teams *Personal Trainers *Boutique Start-Ups *Leisure *Franchise. Purchase your ticket today;- https://lnkd.in/gxHgFghf
Use Promo Code VIPFRIEND for $50 Off before 22nd July 

BodyFit Training Launches Hong Kong

BodyFit Training Is A Global Leader In Fitness Franchising
The Success Stems From The Science Of The Business
Model, And Community.
BFT Rolls Out In Hong Kong
Singapore Is A Huge Success
Wellness Comes To BFT
Get In Touch With David 
With Only A Few Territories Left,
Now Is The Time To Launch Your BFT Model
https://www.linkedin.com/in/david-aitchison-12b97535/
 

Gen Z Fitness Consumer

Generation Z, or "Zoomers," is the most recent generation to enter adulthood. Born between 1997 and 2012, this group is known for their love of technology and desire for social and environmental justice. As they come of age, their attitudes and behaviours toward health and fitness are also beginning to take shape. This report delves into the health club and gym behaviour of Gen Z, exploring their preferences, motivations, and challenges when it comes to staying fit and healthy. By analyzing the data and trends related to this generation's fitness habits, we can gain valuable insights into how health clubs and gyms can better serve and engage this important demographic.
 
Download the report today! 
https://abcfitness.com/resources/ebooks-and-articles/the-gen-z-fitness-consumer/
 
Contact Mark Williamson
https://www.linkedin.com/in/markwiilliamson/
 

Gym Software Built By Michael Benso

We talk about opening health clubs -
Creating Software for gym owners and what Michael thinks the future of our industry looks like!
Who is BUZOPS?
We believe in simplicity of business software.
Mission
To provide intuitive, integrated, user-friendly software tools and services to suit every business.
Buzops offers a wide range of expertise and provides cost-effective IT solutions, helping businesses re-invent themselves and emerge successful in an ever-changing and dynamic market.
Our broad spectrum of clients includes industries from fitness, healthcare, and communications to financial services, manufacturing, and retail verticals, as well as many others in the private and public sectors.
Our leadership team aims to change the pace of the service software industry, focusing on SaaS being a solution and not just a service.
 
Contact Michael Benso
https://www.linkedin.com/in/michaelbenso/
 
Schedule A Demo Of BUZOPS

Gyms Don’t Need To Pay Licence Fees For Classes

You don't need the latest equipment
Upgrade your gym for free 
All you need is a bike and a phone. 
We want everyone to enjoy live, interactive indoor cycling classes. 
So we made it extra simple. 
Gyms don't need to pay licence fees!
Book a demo with Kresten 
https://www.motosumo.com/gym-solution